For optometric practices, approximately 62% of their revenue comes from optical sales such as contact lenses. Also the sale of eyeglass accounts for nearly 44% of the total revenue. The best way to increase these figures is to hire the right staff for your optical store. If you are ready to give your business a boost by hiring new staff then following are ten things that you should consider before going ahead with the hiring process:
Check the practice’s balance sheet to see if your profits permit increasing the expenses of it. The profits should allow the additional expense spent in the form of an employee’s salary. The addition of a new employee should always bring in more profits than what is given away to him in the form of salary. Once it is established that your practice can comfortably afford another employee, you should immediately begin your search for the new employee. A thorough analysis will reveal how many employees your practice actually needs. In order to maximise the number of prescriptions that are filed within your practice it is necessary to have sufficient number of employees so that patients do not have to wait too long. Thus there needs to be a balance to increase the profits without increasing the expenses.
This research will enable you to maximise your capture rate and understand the attributes that lead to growth of a practice. If baby boomers happen to be a majority in your patient demographic then they will be more comfortable with a staff who is of their age and understands their sense of fashion. Similarly if most of your patients belong to the younger generation then they will need the advice of somebody who they can trust and relate to. However it is important to understand that you can never find an optical staff member who can connect with every customer that walks in to your store. But by evaluating your patient base you can create a list of attributes to look for in an employee who will be able to connect with a lot of people. Hiring such employees will ensure that the atmosphere of your practice is enjoyable and approachable.
It is easy to tell whether a person has this ability and you can come to know from the first interaction that you have with them. The phone can be a good way to understand the communication ability and those with poor communicationskills. In order to judge the communication skill of a candidate, pay close attention to the tone of their voice and try to judge whether they come across as a warm person who can smile when required and is pleasant to look at. Another important quality to look out for is the ability of the candidate to express themselves on a personal and professional front. On the basis of this try to decide whether this should be the voice and face that represents your optometric practice.
The professional attitude must reflect in every aspect of their personality such as their dressing, the way they walk and the way they interact with fellow staff and customers. This is very crucial to the growth of a practice and can make a lot of difference to the balance sheet of your practice.
Employees who can come across as professionals have more chances of selling products than those who appear to be laid back about their job.
There are benefits of bringing in employees that do not have any experience at all as they can be moulded as per your requirement. Employees with experience are often rigid about their personality type and do not accept changes easily. Along with the experience of candidate you should also check his qualifications. While it is debatable that qualification is necessary or not for a particular job it is always preferable to have an employee who has both the required qualifications and the experience.
By keeping in mind the above points you may be able to find for yourself the kind of employee that your practice requires and the one who can boost your business.
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